ONE PRO CYCLING ANNOUNCE GLOBAL FASHION BRAND F&F AS LEAD PARTNER

one pro cycling

one pro cycling

ONE Pro Cycling, a new professional cycling team co-founded by England cricketer Matt Prior, has today announced an exciting, new, long-term commercial partnership with global fashion brand F&F. The three year agreement sees F&F become Lead Partner of ONE Pro Cycling.

The UK based cycling team, which competes at UCI Continental level, joins forces with the fashion brand just three months after the team was officially formed in December 2014.The agreement sees F&F receive a host of commercial rights including extensive branding on the team’s kit, use of the ONE Pro Cycling logo and imagery, access to the team’s riders for commercial appearances, as well as promotion through ONE Pro Cycling’s marketing channels and official supplier of off bike training kit and clothing.

ONE Pro Cycling today also reveals a roster of commercial partners and suppliers, which will support the team throughout the 2015 season:

  • Sigma Sport – Official Equipment Retail Partner
  • Le Col – Official Race Clothing
  • CNP – Official Nutrition Partner
  • Cervelo – Official Bikes Supplier
  • Giro – Official Helmet Supplier
  • Continental – Official Tyre Supplier
  • Birzman – Official Mechanics Tools
  • Oakley – Official Eyewear Supplier
  • Feedback Sports – Official Mechanic Stands Supplier
  • Studio Blackburn – Official Design Agency

Co-Founder and Chief Executive for ONE Pro Cycling, Matt Prior, commented:

“Today’s announcement is a landmark day for ONE Pro Cycling. To have secured F&F as our Lead Partner is hugely exciting and testament to the collective ambition of the team. From our very first meetings we knew we were dealing with a like-minded brand with many shared values and goals. Like F&F, we have an ambitious long-term, strategy based on growth and success. We both see this partnership as an opportunity to grow further together and work in a mutually beneficial way.

“Our first year of operating is very much about establishing the team and ensuring we put in place a robust and sustainable business model. Our partnership with F&F ensures we are on sound financial footing as we look to expand in the coming years.

“As a professional athlete I recognise the importance of having the right support in place off the field, so we are very pleased to announce our list of official team partners and suppliers today. Their combined contribution will be invaluable to the team’s success and we are very grateful for their support.”

Richard Collins, CEO at F&F, said: “One Pro Cycling is an exciting and inspiring team, on and off bike. We are enthused by their passion and ambition. Our shared values, along with our vision to grow our brand awareness, provide an excellent platform to support initiatives that promote a healthy lifestyle – the perfect fit to our F&F active range”.

To coincide with today’s announcement ONE Pro Cycling also reveals a new membership scheme aimed at giving cycling fans the chance to get closer to the team and help contribute to its success. As well as rewards, offers and discounts, members will be given the opportunity to attend exclusive events team events, hosted by Race Team Manager Becky Frewing.  Fans will have until 28th March 2015 to register their interest to become a Founding Member through the IndieGoGo web platform – http://igg.me/at/oneprocycling

For more information on ONE Pro Cycling please visit www.oneprocycling.com or join the conversation @oneprocycling or www.facebook.com/ONEprocycling

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