ENGLAND CRICKETER MATT PRIOR HOSTS OFFICIAL LAUNCH OF ONE PRO CYCLING AND ANNOUNCES LEAD PARTNER FOR THE TEAM

On Tuesday 17 February, 2015, England cricketer Matt Prior hosts the official brand launch of exciting press at a high profile event in London.

At the event, the team’s lead partner will be announced, as well as a membership scheme that will bring the fans closer to the team.

ONE Pro Cycling is co-founded by CEO Matt Prior, a leading sportsman and England Cricketer. Matt has 79 England test caps to date, was a member of the England Team that won three Ashes Series home and away, and was also a member of the number one ranked test side in the world in 2011.

The evening launch party will be celebrated in a glittering London venue, complete with views of the city’s sky line. Well-known faces are on the guest list. MEDIA ARE INVITED TO ATTEND (see details below)

In anticipation of the announcement, Matt Prior said: “We are very excited to launch ONE Pro Cycling. It’s been a lot of hard work to arrive at this point and we are thoroughly looking forward to what lies ahead. We feel we have an exciting opportunity to do something different in the cycling world by giving fans a better opportunity to get closer to a professional team”.

ONE Pro Cycling is competing at UCI Continental level in 2015. The riders already announced for this year’s team are:

Yanto Barker – Race Captain (lives in Chiswick, London)
George Atkins (Leicestershire)
Tom Baylis (Somerset)
Johnny Bellis (Isle of Man)
Marcin Bialoblocki (Bridgewater, Somerset)
George Harper (Hampshire)
Marc Hester (Copenhagen)
Josh Hunt (Manchester)
Jon Mould (Newport, South Wales)
Chris Opie (Truro, Cornwall)
Pete Williams (Skipton)
Sam Williams (Worcestershire)

Steve Benton, a former Human Performance Coach for Formula 1 and World Rally drivers – including England’s only World Rally Champion, Richard Burns – is ONE Pro Cycling’s Performance Coach. Steve is the driving force behind the recruitment and preparation of the 12 man squad. Matt Winston is Sports Director, having spent the last eight years at British Cycling and most recently as the GB Olympic Development Coach. Becky Frewing heads up the squad as Team Manager.

MEDIA INVITATION

Working media are invited to attend the official launch of ONE Pro Cycling on Tuesday 17 February at Altitude London, Millbank Tower, 21-24 Millbank, London, SW1P 4QP. Timings are as follows:

1845 media arrivals to set up
1930-1945 announcement on stage
1945 media photocall on stage
2000-2030 media one-on-one interviews (see availability below) – interviews are available with CEO Matt Prior
2030 media are invited to work in the green room (Wifi available) –media will need to leave the party area unless an invited guest

PRE-LAUNCH INTERVIEW OPPORTUNITIES AVAILABLE *CONTENT STRICTLY EMBARGOED* until after embargo lifts at 1930 Tuesday 17 February 2015

Interviews are available on Monday 16 February from 1400-1600 and on Tuesday 17 February from 1200-1400 *content under embargo* with:

  • CEO Matt Prior
  • Team Captain Yanto Barker, Sports Director Matt Winston and Performance Coach Steve Benton
  • Riders (tbc)
  • ONE Pro Cycling Team Manager Becky Frewing
  • ONE Pro Cycling Chairman Simon Chappell
  • Lead Partner spokesperson

INTERVIEW OPPORTUNITIES AVAILABLE ON THE NIGHT (Tuesday 17 February 2015)

Interviews are available on the night with:

  • CEO Matt Prior
  • Team Captain Yanto Barker, Sports Director Matt Winston and Performance Coach Steve Benton
  • Riders (tbc)
  • Lead Partner spokesperson

INTERVIEW OPPORTUNITIES AVAILABLE NEXT DAY (Wednesday 18 February)

Interviews are available in central London from 0800-1400 with:

  • CEO Matt Prior
  • Team Captain Yanto Barker, Sports Director Matt Winston and Performance Coach Steve Benton
  • Riders (tbc)
  • ONE Pro Cycling Chairman Simon Chappell
  • Lead Partner spokesperson

To arrange an interview, please contact:
pressoffice@oneprocycling.com or
Eddie Castaneda at ONE Pro Cycling pressoffice@oneprocycling.com +44 (0) 1558 822009
Heather Whitaker at ONE Pro Cycling pressoffice@oneprocycling.com +44 (0) 1558 822009
Sarah Over at SixThree saraho@sixthreecomms.com  +44 (0) 7971 977756 or
Caroline Jackson at SixThree carolinej@sixthreecomms.com +44 (0) 7901 550795.

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