17YR OLD RACING DRIVER BECOMES £100,000+ BRAND IN JUST 12 MONTHS

Damani Marcano 2016 small

Damani Marcano 2016 small

Teenage racing sensation Damani Marcano, is just a few weeks away from embarking on his second year of racing in cars, this time competing in two 2016 saloon car championships.  With only 2 years in karting under his belt, Marcano made the move to cars in 2015, at the age of just 16, Marcano is already a bonafide £100,000+ racing brand.  Where many new racers to the sport rely heavily on financial backing from affluent family members, Damani’s family was not in this position. He has had to raise independent sponsorship from the start, building his brand to offer maximum return on investment.

Team-HARD. Racing Principal Tony Gilham comments: At barely 17 years old, Damani is now a £100K+ per year brand. He has an unprecedented level of independent sponsorship with financial backers, partnerships with motorsport brands, companies in the automotive industry; he’s even got a clothing deal – and he only moved into cars last year!  Of course it’s Damani’s raw talent and dedication to racing that has been fundamental to this process, but also the incredibly hard work he has put into his brand and public presence plus his maturity in front of the cameras.  We still have a little way to go to cover all of his costs this season but there is absolutely no reason why Damani Marcano cannot grow into a million-pound brand within the next five years.”

In motorsports today there is much more to a driver’s role than podium finishes; financial backers, sponsors and partners expect exposure across a number of platforms as well as a vocal spokesperson from the driver they have teamed up with.  In the last year, Damani has attracted a strong team of behind-the-scenes supporters. Team-HARD and RiverGlide, helped to shape his overall strategy and were soon joined by In The Bag PR and now also Integra Sports Partners to develop his brand to the maximum.  On and off the track he repeatedly demonstrates incredible maturity and understanding of the industry he is currently taking by storm.

Team-HARD. Racing Principal Tony Gilham comments: At barely 17 years old, Damani is now a £100K+ per year brand. He has an unprecedented level of independent sponsorship with financial backers, partnerships with motorsport brands, companies in the automotive industry; he’s even got a clothing deal – and he only moved into cars last year!  Of course it’s Damani’s raw talent and dedication to racing that has been fundamental to this process, but also the incredibly hard work he has put into his brand and public presence plus his maturity in front of the cameras.  We still have a little way to go to cover all of his costs this season but there is absolutely no reason why Damani Marcano cannot grow into a million-pound brand within the next five years.”

In motorsports today there is much more to a driver’s role than podium finishes; financial backers, sponsors and partners expect exposure across a number of platforms as well as a vocal spokesperson from the driver they have teamed up with.  In the last year, Damani has attracted a strong team of behind-the-scenes supporters. Team-HARD and RiverGlide, helped to shape his overall strategy and were soon joined by In The Bag PR and now also Integra Sports Partners to develop his brand to the maximum.  On and off the track he repeatedly demonstrates incredible maturity and understanding of the industry he is currently taking by storm.

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